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We care
Moving towards a better life
and a better world
“The vision of the company is to actively
contribute to the social and economic development
of the communities in which we operate. And in
so doing, build a better, sustainable way of life
for the weaker sections of the society and raise
the country’s Human Development Index.”
Mrs. Rajashree Birla, Chairperson,
Aditya Birla Centre for Community Initiatives
and Rural Development
To achieve this vision, the Aditya Birla Group promotes
corporate social responsibility initiatives focused
on four main areas:
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Sustainability |
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Disability (empowering the physically challenged) |
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Benevolent activities for the workforce |
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Education |
Sustainability
Initiatives in the area of sustainability
include rural employment generation schemes. The
company employs rural youth who have completed
their fifth standard, training them
in tailoring and other aided activities for three
months.
Madura Fashion & Lifestyle recruits heavily from villages. As part of enhancing the livelihood of villagers and also bring in women empowerment, the company regularly conducts door to door campaign at villages to encourage women to come and work. Apart from these constant initiatives, Madura Fashion & Lifestyle and its employees regularly respond to national tragedies such as Flood and Earthquake Relief, going to the affected areas to help people.
Disability (empowering the disabled and the
physically challenged)
Madura Fashion & Lifestyle has partnered
with the Leprosy Rehabilitation Centre in Sumanahalli,
Karnataka. The Sumanahalli Society, run by an
NGO, has a sewing unit where half the employees
are cured leprosy patients, and the remaining
employees are HIV/AIDS patients and/or physically
challenged.
The inhabitants of the Centre earn their subsistence
through sewing for Madura Fashion & Lifestyle.
All leftover fabric and accessories are provided
to the unit for conversion into garments. The
inhabitants are paid the cost of conversion. The finished
goods are sold to employees and their families.
The scheme is mutually beneficial, and not charity.
The company employs nearly 100 physically challenged
people in its factories. A four-week training
programme is conducted by the Association of People
with Disability (APD) and the cost of training
and stay is absorbed by the company. In addition,
the company works to rehabilitate the visually
impaired.
Benevolent activities for the workforce
These include, but are not limited to, ensuring
that every child who attends the various company
crèches is administered pulse polio drops,
conducting a Pulse Polio Camp at the company’s
Begur Unit, and celebrating Children’s Day
and Women’s Day at different units.
Education
Madura Fashion & Lifestyle is working toward
the holistic development of the Kasturba Gandhi
Balika Vidyalaya at Channapatna. Uniforms for
the students have been stitched and handed over
to the school. The company has also funded the
uniforms for children in Ramanagaram.
The team is also working on upgrading the education standards in villages around Annekal. As part of these 16 schools and Anganwadis have been identified where the organisation will be working closely to enhance the quality of teachers and infrastructure.
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