Van Heusen

Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. A premium lifestyle brand, Van Heusen assiduously follows the company mandate; fashion for the corporate world. The brand’s target audience is the successful, sophisticated, erudite, multi-faceted professional.

For the Van Heusen customer, elegance and style are not just fads, but a philosophy. And therefore, keeping their tastes in mind, Van Heusen was opposed to the conventional nine-to-five formal wear. Instead, the brand makes available a 24/7 self-expression range of garments to their target audience.

With more than half of India’s population under 25, it was not a surprise when Van Heusen moved from targeting only the 25-45 year old businessman. With the introduction of V dot that opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle – one who had disposable income and the attitude to go with it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It added a bold sophistication to the brand’s design philosophy.

Though initially a men’s couturier, it did not take long for Van Heusen to appreciate that today’s woman is as much a stakeholder as her male counterpart in India’s growth story. The Van Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own terms, and is poised and feminine.

The company’s ‘Everyday Couture’ for women recognises that today’s woman straddles many worlds and many roles with ease. The line captures her many facets, and offers her a classy, fashionable wardrobe that is truly unique.

Van Heusen’s sport-inspired casual wear ‘Van Heusen Sport’ adds a dash of fashionable modernity to the iconic 60s Ivy League ‘day chic’ look. The line is made up of soft shirts, fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed to give you a drape quite unlike anything. The range features fine sporting elements that elegantly round off the sporty look. Impeccably crafted inside out, these garments are designed to look as good as new even after repeated wearing and washes

The Van Heusen range is modern, minimalistic and timeless. It is distinguished by its high quality, and its relevance to the times, neither too edgy nor too futuristic.

Van Heusen aims to be a complete lifestyle brand.