Peter England is the largest menswear brand
in India with over 5 million garments sold every
year. First launched by Madura Fashion & Lifestyle
(then known as Madura Garments) in the mid-price
shirt segment in 1997, the company acquired the
world rights for the brand in the year 2000. Today,
Peter England has a strong national presence with
598 exclusive stores and over 1600 multi-brand
outlets in more than 250 towns.
Peter England is universally accepted amongst
its millions of consumers for its standardised
fits, superior quality, wide range and 'fashion-right'
styles in its segment, making it the most trusted
brand amongst consumers in the readymade apparel
category, as per a recent study conducted by Brand
Equity, Economic Times.
With offerings in the mid-priced value for money
range, Peter England brings formal wear for young
men in the early years of their career. The product
assortment includes shirts, trousers, suits, blazers
and accessories for everyday and special occasions.
It also offers relaxed office wear and weekend
casual wear through its Peter England Elements
line. This is an eclectic and stylish casual wardrobe
including washed cotton shirts, denims, cargoes,
jackets, sweaters and accessories.
Peter England also offers a complete range of
sub-premium formals through its sub-brand Peter
England Elite, meant for the young manager. The
wardrobe includes a complete array of fine-crafted
formal shirts and trousers, sharp suits and blazers,
and accessories. The look is progressive, international,
and one of understated elegance.
Peter England partners with the IPL team, Chennai
Super Kings, as the official off-the-field apparel
sponsor. Building on that relationship, the brand
has launched an exclusive product line called
PE-CSK, which reflects the sporty-casual attitude
of the team.
A recent foray for Peter England has been in
the world of clubwear, called Peter England Party.
This line offers affordable club wear with mainstream